APB is a Global Speaker, Celebrity & Entertainment Agency
Scott  Dikkers

Scott Dikkers

Founder of TheOnion.com

Scott Dikkers

Founder of TheOnion.com


Scott Dikkers is a #1 bestselling author, comedy writer, and comedian widely regarded as one of the most influential pioneers in comedy history. His visionary leadership at The Onion, his groundbreaking comic strip Jim’s Journal, plus his multiple top-10 comedy podcasts have garnered him tens of millions of fans all over the world.

Rolling Stone named him one of its top 10 favorite writers. Entertainment Weekly designated him “the funniest person in America” and placed him on the “It List” of the hottest celebrities in show business. He graced the cover of Time magazine as one the top 50 movers and shakers online. He’s the winner of the Thurber Prize for American Humor, a Peabody, and more Webby awards than any other individual or organization. Considered a one-of-a-kind comedy legend throughout the entertainment industry, he literally wrote the book on comedy, the bestselling How to Write Funny, which spawned a training center at the famed Second City in Chicago where he mentors young comedians who have gone on to win Emmys, Grammys, and Oscars.

Speaker Videos

Intro Video

Speech Topics

The Funny Story Behind The Funny Stories

Scott Dikkers tells the tale of his beginnings in comedy and getting The Onion started, and shares funny stories about how he struggled in the early years and then achieved great success. As a farm boy with no education, he'll paint the picture of a starry-eyed kid who loved reading Mad Magazine and dreamt of one day getting his work published to improbably founding the world's first humor website and heading up America's longest-surviving humor publication. Dikkers connects his experience to the audiences’ lives by pointing out how much more opportunity they have to start something new like The Onion today, inspiring them to think of right now as a magical time in their lives when they can make just about anything happen for themselves.

Peeling the Onion: The Inside Story on Marketing & Branding the Original Fake News

How did The Onion, a small college newspaper from Madison, Wisconsin, compete in the cutthroat world of entertainment marketing to become one of the most recognizable and successful comedy brands in the world? You may be surprised to learn it was done without spending a penny on marketing. Scott Dikkers, The Onion’s longest-serving editor-in-chief who founded theonion.com, helped found the print publication that preceded it, and led the company’s effort to build the brand in its formative decades, tells the unlikely and outrageous tale of exactly how The Onion—now a multi-million-dollar company with tens of millions of monthly views online—thrived against all odds to achieve heightened brand awareness and a fiercely loyal fan base using counter-intuitive customer service, bootstrapped marketing strategies, and a lot of what most business experts consider to be “wrong.” He leaves corporate audiences inspired to find new ways to add energy and passion into their own work.

The Real Story of Fake News

In a hilarious and insightful lecture, Scott Dikkers will chronicle the early years and influence of The Onion. He will examine the mayhem that he and his ragtag band of college dropouts who founded The Onion nearly 30 years ago have wrought on current events, modern politics, and satirical news outlets such as Saturday Night Live and The Daily Show. He'll look at the rise of fake news online through the prism of The Onion's founding, how he helped to redefined satire in the last quarter century, leading to the “fake news” epidemic and ethical dilemmas journalists face today, when the public accepts fake news as real. With the tools of a journalist and the savvy of a comedian, Dikkers helps make sense of the nonsense.


Books & Media


Podcast: How to Write Funny