Scott McKain

Business Expert / Motivator / Author

Scott McKain

Business Expert / Motivator / Author

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Biography

Best-selling author and internationally renowned speaker Scott McKain’s captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization—and the professionals who work with you—stand out from the plethora of competitors?

In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast their opinions regarding your organization to the world in an instant. In this volatile environment, it's never been more important to understand and execute the steps necessary to create the "Ultimate Customer Experience."

McKain’s calling is business—and his passion is platform presentations. He blends a unique combination of vast speaking experience with new, cutting-edge information. He is one of about 150 living members of the Professional Speakers Hall of Fame; was recently recognized by Social Media Marketing Magazine as one of “the fifty most influential marketing authors on Twitter”; and was dubbed one of the “top 25 people for Gen Y and Millennial leaders to follow on Twitter” by GenJuice, a leading resource for emerging professionals.

In his book, Collapse of Distinction, McKain takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the top 10 business books of the year by The Miami Herald, Huffington Post, and other major media outlets, and reached the #1 spot on Amazon.com’s list of business bestsellers. McKain has also authored two other bestsellers: ALL Business Is Show Business! and What Customers REALLY Want. He has appeared multiple times as a commentator on the FOX News Channel and is a member of the Speakers Roundtable, an elite, invitation-only group of 20 business speakers considered by many to be among the best in the world. McKain was selected by Arnold Schwarzenegger to be the speaker for the Great American Workout, held on the White House lawn, with the President in attendance. And, he portrayed the villain in the internationally acclaimed movie Stroszek, directed by legendary filmmaker Werner Herzog. Roger Ebert praised McKain in his review, and named the film one of his “great movies.”

McKain's approach of "The Ultimate Customer Experience" is extraordinarily relevant, no matter your organization’s products or services. Customers do not want organizations to "make it right." They want you to "GET it right!" Your organization must find a way to transcend transaction, and McKain can show you the techniques for creating enhanced customer engagement and loyalty.

Speaker Videos

Scott McKain Keynote Preview

Unlocking the POWER of Storytelling in Modern Marketing

Distinctive Sales

Speech Topics

Beyond Distinction

A custom-designed program for organizations navigating a world where the distance between distinction and irrelevance has never been shorter.

The real threat facing your audience is not the competition. It is irrelevance. Their sales approach may be outdated. Their customer experience efforts could be outmoded. Their leadership instinct might be to defend what used to work. In an AI-transformed world, the assumptions that built their success are the very things most likely to make them invisible.

Beyond Distinction gives your audience the framework to confront that reality — and the discipline to act on it.

Audience Takeaways:

Your audience will learn how to assess whether their organization is becoming less meaningful to the customers it serves—and what questions leaders should ask right now to determine whether their business would truly be missed in the marketplace.
They will discover how successful organizations have shifted from defending existing products, services, and processes to allocating time and resources toward innovation and forward-looking strategy.
Your audience will learn how to create customer experiences that combine intelligent technology with authentic human connection—determining which parts of the journey should be automated for efficiency and which moments must remain human to build trust, loyalty, and emotional engagement.
They will leave with a framework for anticipating changing customer expectations and continuously evolving the experience they deliver before competitors or market disruption forces the change.

Create Distinction

If you’re perceived as similar, price becomes the decision. How to stand out in a competitive market where “better” isn’t enough.

Audiences learn to:

Identify what truly differentiates them
Escape price-driven competition
Communicate value with clarity

Ideal for: Organizations in crowded or competitive markets

Iconic

What you tolerate becomes your culture. Sustainable success requires leadership that reinforces what makes you unique.

Audiences learn to:

Lead with clarity and expectations
Build accountability into the culture
Sustain performance beyond the event

Ideal for: Leadership teams and culture transformation

The Ultimate Customer Experience®

Customers don’t remember what you intended — they remember what they experienced.

Audiences learn to:

Deliver moments that matter
Turn moments into loyalty-building opportunities
Align teams around what customers value most

Ideal for: Organizations focused on retention, loyalty, and growth

Testimonials

"The response from our agents has been fantastic and you definitely have built a loyal following with our group!"

- Nationwide Insurance

"If you are thinking about an event to reinforce the customer focus and get a new angle on the topic, then I can only recommend that you get in touch with Scott."

- BMW

"Finally we have someone giving us a plan and a way rather than describing the issue and no solution."

- Intel

Not only the best speaker we’ve ever had…the best speaker I’ve ever heard!

- Ecolab

"The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all."

- Cisco

"Our association is fortunate to have worked with some outstanding speakers. Nobody did a better job than you!"

- Michigan Grocers Association

“I cannot tell you how much enthusiasm you generated. You were the hit of the event!”

- Connecting Point Marketing

“Oh my gosh! He was amazing! What an inspiring guy! Our attendees and our staff LOVED him. I can’t say enough good things! He was the best way to end our conference.”

- PHONAK

“I’d just like to thank you again for delivering such an amazing presentation at CCC’s company event last week. Your message resonated with so many of our team members and your presentation style was so engaging. You helped make our event memorable for everyone who attended.”

- Advisors Asset Management

“I don’t know how he did it! He sounded exactly like someone who worked for GE!”

- GE

“I have but a brief moment to say what profound effect your presentation has had in my business and personal life. Thank you, I will endeavor to make myself stand out…”

- Sysco

“Best speaker I have had the privilege to be enthralled with. I’m working on the steps to implement “The Best furniture delivery you’ve ever had” program."

- Ashley Furniture

“Thank you for providing us an opportunity to meet with you, to listen to your outstanding presentation and to work with you. It was indeed a matter of great pride for us…”

- SOITRON

“Great job at Vegas – a very inspirational message that further reinforces the fact that PEOPLE are the greatest variables in the customer experience of any organization. Thank you, Thank you, Thank you!”

- Juniper

“Your presentation was amazing, and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers."

- Force3

“WOW! You owned the audience in Denver. Every person in the room was on the edge of their seat. Your presentation was the right mix of stories, anecdotes and actionable ideas for our clients and our own company to implement.”

- Advisors Asset Management