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Scott  McKain

Scott McKain

Business Expert / Motivator / Author

Biography

Best-selling author and internationally renowned speaker Scott McKain’s captivating presentations and best-selling books clearly reveal how to create more compelling connections between you and your customers, and how to stand out and move up, regardless of the economic climate in your industry. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization—and the professionals who work with you—stand out from the plethora of competitors? Read More >

In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast their opinions regarding your organization to the world in an instant. In this volatile environment, it's never been more important to understand and execute the steps necessary to create the "Ultimate Customer Experience."

McKain’s calling is business—and his passion is platform presentations. He blends a unique combination of vast speaking experience with new, cutting-edge information. He is one of about 150 living members of the Professional Speakers Hall of Fame; was recently recognized by Social Media Marketing Magazine as one of “the fifty most influential marketing authors on Twitter”; and was dubbed one of the “top 25 people for Gen Y and Millennial leaders to follow on Twitter” by GenJuice, a leading resource for emerging professionals.

In his book, Collapse of Distinction, McKain takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the top 10 business books of the year by The Miami Herald, Huffington Post, and other major media outlets, and reached the #1 spot on Amazon.com’s list of business bestsellers. McKain has also authored two other bestsellers: ALL Business Is Show Business! and What Customers REALLY Want. He has appeared multiple times as a commentator on the FOX News Channel and is a member of the Speakers Roundtable, an elite, invitation-only group of 20 business speakers considered by many to be among the best in the world. McKain was selected by Arnold Schwarzenegger to be the speaker for the Great American Workout, held on the White House lawn, with the President in attendance. And, he portrayed the villain in the internationally acclaimed movie Stroszek, directed by legendary filmmaker Werner Herzog. Roger Ebert praised McKain in his review, and named the film one of his “great movies.”

McKain's approach of "The Ultimate Customer Experience" is extraordinarily relevant, no matter your organization’s products or services. Customers do not want organizations to "make it right." They want you to "GET it right!" Your organization must find a way to transcend transaction, and McKain can show you the techniques for creating enhanced customer engagement and loyalty. Read Less ^

Speaker Videos

Innovation and Communication Strategies

Speech Topics

The Collapse of Distinction

How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the collapse of distinction?" There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these "destroyers of differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, McKain reveals the Four Cornerstones of Distinction and how to stand out and move up through the creation of the Ultimate Customer Experience!®

What Customers Really Want

Based upon McKain’s #1 best-selling business book (Amazon.com and 800-CEO-READ), this program addresses the Six Disconnections between what customers crave versus what most organizations offer.

All Business Is Show Business

As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

Change

It is difficult to keep up and thrive during these changing times. With experience in both business and entertainment, Scott McKain has developed a unique concept: ALL businesses need to apply the techniques used by show business in order to create compelling experiences in today’s culture.

Sales

The qualities needed to establish leadership in the field of sales have changed. Scott McKain—one of the nation’s leading communicators and member of the Professional Speaker’s Hall of Fame—has developed the unique doctrine that will show you how.

Customer Service

In today’s marketplace, a quality product or service is no longer enough to grab the customer’s attention or guarantee repeat business. Customers now demand to be knocked out, amazed and astounded, every time they do business with you—or they will do business elsewhere!

Leadership

Directors on the set are responsible for “calling the shots.” Yet, they also must integrate the differing personality styles and interests of people as varied as the actors to the technicians. A similar challenge is apparent in today’s business culture. How do you get your people to execute the vision? This program will show you how.

Communication Strategies

Overnight delivery, fax, email, video conferencing, and internet—all important means of communication in today’s high-tech world. However frequently, good old-fashioned verbal communication falls by the wayside and we fail to get our message across. In this fun yet informative presentation, Scott McKain takes a look at how we communicate and why we often don’t communicate as well as we might think!

Books & Media

Books

What Customers Really Want

Connect with Scott McKain