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Soraya Darabi Shares Why Millennials Spend More on Health & Wellness than Anything Else

02 Aug 2018

Soraya Darabi Shares Why Millennials Spend More on Health & Wellness than Anything Else

As co-founder of Trail Mix Ventures, APB's Soraya Darabi has already invested in 16 companies devoted to health and wellness. In a recent interview with Glossy, she and co-founder Will Nathan weigh in on trends in the wellness space, specifically how the younger generation is increasingly more likely to spend money on experiences over items.

Says Darabi: "We are seeing a real shift in [multiple] generations of how they want to spend their dollars and how they want to spend their time. People are now, all of a sudden, incredibly mindful about things they were not in the past. And technology is making it easier to enable healthier behavior."

+Read Full Interview on Glossy.com

Celebrated by Fast Company as one of the “most creative people in business,” Soraya Darabi is a serial entrepreneur and angel investor with a recognized eye for spotting rising stars, breakout business models and tomorrow’s hottest trends in digital consumerism and consumer behavior. 

+Learn More About Soraya Darabi