Soraya Darabi Shares Why Millennials Spend More on Health & Wellness than Anything Else
02 Aug 2018
As co-founder of Trail Mix Ventures, APB's Soraya Darabi has already invested in 16 companies devoted to health and wellness. In a recent interview with Glossy, she and co-founder Will Nathan weigh in on trends in the wellness space, specifically how the younger generation is increasingly more likely to spend money on experiences over items.
Says Darabi: "We are seeing a real shift in [multiple] generations of how they want to spend their dollars and how they want to spend their time. People are now, all of a sudden, incredibly mindful about things they were not in the past. And technology is making it easier to enable healthier behavior."
Celebrated by Fast Company as one of the “most creative people in business,” Soraya Darabi is a serial entrepreneur and angel investor with a recognized eye for spotting rising stars, breakout business models and tomorrow’s hottest trends in digital consumerism and consumer behavior.