MIT Media Lab Entrepreneurship Program & Human Dynamics Laboratory
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. We can now predict and change the social structures of companies, governments, communities and much more, to solve some of our most difficult issues. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. It will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. In his newest book, Social Physics: How Good Ideas Spread—The Lessons from a New Science, Pentland leads you to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself. Read More >
TEDTalk: Networked Data
Success Through Social Physics
Patterns of Data
Measure Your Team's Success
TEDTalk: Technology is Changing the Business Model
Financial technology innovation has exploded in the popular consciousness, and promises a radical transformation of the global financial services industry. Over $20 billion is expected to be invested in Fintech projects in 2016. How can executives, investors, and entrepreneurs make sense of the new inventions that are driving this change? MIT Professor Alex “Sandy” Pentland, called by Forbes one of the seven most powerful data scientists on the planet, is curating an exploration of several major trends and technologies that are changing the face of financial services. From blockchain to artificial intelligence, this speech helps audiences grapple with this exciting area of technology innovation.
As the economy and society move from a world where interactions were physical and based on paper documents, toward a world that is primarily governed by digital data and digital transactions, our existing methods of managing identity and data security are proving inadequate. Large-scale fraud, identity theft and data breaches are becoming common, and a large fraction of the population have only the most limited digital credentials. Even so, our digital infrastructure is recognized as a strategic asset which must be resilient to threat. If we can create an Internet of Trusted Data that provides safe, secure access for everyone, then huge societal benefits can be unlocked, including better health, greater financial inclusion, and a population that is more engaged with and better supported by its government. MIT Professor Alex Pentland describes a roadmap and platforms to implement this new paradigm.
Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots and steady states. Read More >
To understand our new world, we must extend familiar economic and political ideas to include the effects of these millions of people learning from one another and influencing one another’s opinions. We can no longer think of ourselves as individuals reaching carefully considered decisions; we must include the dynamic social effects that drive economic bubbles, political revolutions and the Internet economy. In this speech, Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.
Based on his book Social Physics, he will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads audiences to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself. Read Less ^
How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Read More >
Pentland, an MIT professor, shares in this speech how he has used a specially designed digital sensor worn like an ID badge--a "sociometer"--to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by "reading" our social networks, we can become more successful at pitching an idea, getting a job, or closing a deal. Read Less ^
"Sandy was just amazing! I've heard really great feedback from everyone! Thank you again for all your help."
"I wanted to thank you so much on behalf of Pitch London and Unilever for delivering such a brilliant presentation! Our leadership team was truly energized and inspired by the content of your talk."
On behalf the entire Ogilvy & Mather transformation team, we want to thank you so very much for the interview you filmed with us in February. We edited it into a 7.5 minute final cut, which we then interspersed throughout the opening day presentation so that we could help our people understand the concept of Idea Flow and how social behaviors and informal organizations work to drive high performance creative organizations.
As a company, we have a real penchant for understanding the academic underpinning of any strategic work we do, so while we all know we have to transform for the future, knowing HOW to transform requires real ideas drawn from human behavior. Our Chairman was so pleased that we had the MIT Media Lab and Social Physics to provide a great platform for designing Ogilvy's next act with both precision and imagination. Thank you again for everything, Sandy.
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