Tech Entrepreneur/Brand Builder/Former Head of Mike’s Hard Lemonade
Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver and rule-breaking trendsetter, Baron shares expertise gained in a wide range of industries to help your organization reset thinking, embrace change and overcome obstacles. Read More >
Disrupt or Die
Winning the Battle for Attention
Staying Relevant in an Ever-Changing World
The Empowered Consumer
The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today: 1) technology adoption, 2) the new consumer, 3) the multigenerational workplace, 4) the battle for attention and 5) disruption everywhere and provides strategies for adapting to this new world by creating a point of difference and keeping customers and employees engaged. With a call to redefine innovation from the inside out, transform the customer experience, and focus on engagement and collaboration, Anat Baron provides an action plan for embracing change and remaining forever relevant.
Disruptive companies insert themselves into established markets, posing a viable threat to incumbents. Just look at how Amazon disrupted retail, how Netflix disrupted entertainment and how Uber disrupted transportation. All in the past 20 years! How will your organization thrive in a world where technology has challenged the status quo by enabling new business models? Or where consumers are demanding more authenticity and transparency? Anat Baron delivers the wake up call you’ve been waiting for — and provides actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by mastering innovation, collaboration and community. This thought-provoking and informative presentation will give you strategies to bridge the gap and succeed as we race toward 2020 and beyond.
Welcome to the Attention Economy. Every day, 4.6 billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Anat Baron shows you how to excel at capturing customer attention and trust by delivering the right content, in the right dose, at the right moment, using the right information on the right platform. She also highlights the enormous opportunity to create an emotional connection through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, innovation and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it.
You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in control. Consumers are in charge — and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. And they aren’t just looking for products and services to buy — they’re seeking meaningful experiences and relationships over transactions. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and have the agile leadership and transparency it takes to react in real time.
We may be living in a man's world but the times they are changing. While only 32 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and succeeding in industries that were once taboo for women. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men do. In turn, they provide different perspectives, opinions, and strategic thinking. Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, beer, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it's time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table.
“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”
“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”
“I must say Anat blew the doors off one of our top large conferences. She had them thinking, laughing, and yes, even a few boomers pushing back.”
“We just wanted to thank you again for your wonderful talk this morning. The team really enjoyed it and came away with a lot of insights. You were exactly the spark we were looking for.”
“I have had the privilege of hearing Anat present to two groups recently. Her ability to bring her witty humor to the lightning speed marketplace changes and how we are responding to them is truly one of a kind. In the months following her presentations, I hear people around our organization as they grow in their understanding and more actively identify changes that are occurring in every realm of consumers’ lives. Most exciting, however, is seeing how Anat’s message has been the catalyst for people to create meaningful changes to stay relevant!”
“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”
“Wanted to let you know how amazing Anat was! Our audience loved her!!“
“Thanks for a wonderful presentation. You educated and challenged the AHOU members to recognize the speed of change around us, the value of being connected in today’s world, and how to value the talents and contributions from our Millennial colleagues and customers.”
"Anat did a very, very well-received presentation. She received rave reviews, pointing out the relevance of her topic, her keen sense of humor and her ability to engage the audience. No one left early which is a testament to her ability to keep everyone interested."
“Your keynote speech during the World Chambers Competition Awards Ceremony greatly contributed to the success of this event and stimulated great discussion later on during our statutory meetings.”
“Thanks for ensuring this year’s CLC was a success! Anat's presentation went off without a hitch and our attendees loved her. Many, many thanks for helping us inspire change and support the efforts of our network around the world!”
“We really appreciate you sharing your experience and expertise in a way that should move local United Ways to action. Thank you for closing out our conference on such a strong note.”