Customer Experience Futurist & Author
Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. Read More >
Based on her new book (HarperCollins), learn how to adopt 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective to keep up with the demands of the customer of the future. Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-andtrue business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better. The companies that will win their business will adapt, not by just proclaiming that customer experience is a priority, but by embedding a customer focus into every aspect of their business. They’ll understand how emerging technologies like artificial intelligence, automation, and analytics are changing the game and implement a strategy to integrate them into their products and processes. Customer experience futurist Blake Morgan explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services and how companies that don’t meet these new expectations won’t last. Read More >
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Based on her first book, the phrase “less is more” may be true about many things, but it’s not true when it comes to customer experience. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship - even one individual relationship - are willing to go to any length to ensure that they continue to nurture that relationship. They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. This keynote highlights the invisible toxins that are killing your customer experience and your market share and how you should address them. More Is More sets you up for success, outlining the key areas you need to address immediately so you can weather external changes, remain relevant and thrive in the ever-changing business landscape. Read More >
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“Blake delivered an impactful speech on customer experience to our senior leadership team. She left us with inspiring ideas we could apply to our own manufacturing business."
“When it comes to customer experience Blake is a true leader in the space. She is an engaging, insightful, and fun speaker and I highly recommend her for your next event.”
“Blake has a unique ability to take a complex topic such as how technology is re-shaping the customer experience and break it down for audiences to easily understand and implement. There is a lot of terminology being thrown around today in relation to customer service: digital transformation, machine learning, automation, artificial intelligence, and IoT. Blake makes sense of it all while taking the audience on a journey of what it takes to build the right customer experience for your business! She did a fantastic job presenting at InsurCon2018.
“Customer experience is a critical business opportunity, but it can be challenging for employees to understand and act on. Blake really brought this topic to life with a compelling and entertaining presentation for my leadership team. She spurred some great team thinking and discussions.”
“Blake is a passionate and well versed speaker on the topic of Customer Experience. She did a great job at the ePayResources Executive Payments Summit in 2017 painting a picture of the importance of a winning customer experience leveraging examples that resonated with our attendees.”
“Blake was one of our experts on a recent webinar on customer experience. Blake lives and breathes customer experience. She’s a storyteller at heart and engages audiences with great examples of customer experiences from both the consumer and employee’s standpoint. Blake stays ahead of the latest customer engagement trends, is easy to work with, and approaches projects proactively with rigor and enthusiasm.”
“Blake’s belief that companies should use empathy to make customercentricity a key tenet of their business strategy hits the larger industry issue of poor customer service on the head. Today, many companies have trouble retaining customers because they do not put enough thought into what the customer experience is truly like for consumers. I highly recommend her DOMORE framework for creating better customer experiences.”
“Blake spoke to our entire staff. Her presentation clearly showed her understanding of the overall customer journey. She utilized examples outside of the aviation industry and made them relevant to airports overall. It was extremely evident that Blake did her homework about Southern California’s Ontario International Airport. Her expertise, knowledge, and ability to connect with our entire staff was valuable and left a profound impact on our organization.”
“Blake was the keynote speaker for our conference in Norway. She was a pleasure to work with, delivered the presentation with a high level of professionalism, and received outstanding feedback from conference attendees. I would absolutely recommend Blake as an international speaker and will be happy to work together again in the future."
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