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Bridget  Brennan

Bridget Brennan

CEO, Female Factor Corp. & Author, Why She Buys


Bridget Brennan is one of the world’s leading experts on how to deliver an inspiring, human-centered customer experience in the smartphone age. She is the author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business), which was called “essential reading” by The Wall Street Journal. Brennan is the Founder and CEO of the strategic consultancy, Female Factor and a contributing writer for Forbes.com and Paris Retail Week. Read More >

Brennan brings game-changing insights about the world’s dominant consumer force – women - to the forefront of businesses around the world. Through her firm, Female Factor, she has conducted research with thousands of people on their purchasing habits and preferences, and provides counsel to companies on how to better serve their customers, clients and decision-makers. Brennan was named a “Woman to Watch in Retail Disruption” by the think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team.

Brennan is a frequent speaker at top universities, such as The University of Notre Dame, Northwestern University, the Kellogg School of Management (one of the top-ranked business school in the U.S.) and many others. She developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others.

Prior to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division, for which she was named “U.S. Public Relations Agency Professional of the Year” by PR News. A graduate of Texas A&M University, she is based in Chicago, the headquarters of Female Factor. Read Less ^

Speaker Videos

Marketing and Selling to Women

Speech Topics

Selling in Real Life: The New Role & Relevance of Person-to-Person Customer Engagement in a Changing World

In this compelling Keynote Program, attendees will learn new strategies for thriving in a disruptive sales landscape. Bridget Brennan, author of Why She Buys: the New Strategy for Reaching the World’s Most Powerful Consumers and Forbes contributor on sales and marketing strategies, features new content focused on the human side of selling in a digital economy. Spoiler alert: the sales professional’s role has never mattered more. Read More >

Participants will Learn: Read Less ^

  • What Selling Looks Like Now
  • Engagement: It’s Within Your Power
  • Trends Transforming Consumer Purchasing
  • Keys to Success: Winning with the Four Motivators®
  • Watch the Watchouts: Silent Sales Killers
  • Monday Morning Action Plan

Why She Buys: How to Grow Your Business with Women Consumers

Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not, it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. In a lively presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), She provides a roadmap for businesses on how to evaluate sales, marketing, branding and product design from a female perspective.

The Top 10 Trends in Marketing and Selling to Women

The world is changing fast. Businesses need to stay current or risk getting left behind. How can you ensure that your business stays relevant with women consumers? In this enlightening presentation, Bridget Brennan distills the most important trends driving women consumers and offers techniques for breaking through the clutter. The trends covered in this presentation provide a critical roadmap for short and long-range planning.

Mastering the Customer Experience for Women Buyers

In the era of ecommerce, every company is looking for a competitive advantage, and brick and mortar retailers are constantly challenged to deliver a customer experience that you can’t get online. In this engaging and practical speech, Bridget Brennan offers insights and techniques on creating a world-class in-store experience for women buyers.

The Seven Deadly Sins of Selling to Women

No matter how many times a woman sees an ad, or how much research she’s conducted online, the critical purchasing moment often comes down to that "last three feet of the sale." This is when she’s standing in front of a shelf or talking directly to a salesperson, trying to decide what to buy. It’s in this moment that mistakes are frequently made and sales are lost. In a highly practical and thought-provoking presentation, Bridget Brennan educates sales teams (of both genders) on relationship-building skills that increase their ability to earn the trust, business and referrals of women buyers. Brennan approaches the subject with the philosophy that women are females first and customers second, and that understanding female culture sets the foundation for success in creating win-win customer relationships. This presentation is also available in a business-to-business module.

Marketing to Millennial Women

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts.

How to Grow Your Business with Women Clients

Women are not only the world's most powerful consumers, they are also increasingly the decision-makers for businesses. This means sales executives are calling on women clients more than ever before, especially in industries that just a few decades ago were overwhelmingly male-dominated. In a highly practical and thought-provoking presentation, Bridget Brennan educates sales representatives and client service executives (of both genders) on relationship-building skills that increase their ability to earn the trust and business of women buyers. Brennan approaches the subject with the philosophy that women are females first and clients second, and that understanding female culture sets the foundation for success in creating win-win client relationships.

Delivering Customer Service with Female Appeal

In their role as “Chief Purchasing Officers” of the home, women interact with customer-service personnel more than anyone else. Yet once a customer is secured, the relationship – in the form of proactive customer communication and loyalty – often fizzles. Rants about poor customer service fill conversations and online reviews. The fact that customer service is a consumer hot button makes it a major opportunity for differentiation. In this lively session, participants will learn how to implement customer-service policies and techniques that have strong appeal to women.

Books & Media


Why She Buys

Hunting the Gatherers