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Bridget  Brennan

Bridget Brennan

CEO, Female Factor Corp. & Author, Why She Buys

Biography

Bridget Brennan is Founder & CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is the most sought-after expert on the women’s consumer market. Brennan helps many of the world’s biggest brands and businesses grow through an inclusive approach to marketing and sales. She addresses audiences all over the globe and has spoken on nearly every continent. Her insights help businesses see their marketing, sales and customer experience strategies through a powerful, new lens Read More >

Brennan is a long-time contributing writer for Forbes.com and was named a “Woman to Watch in Retail Disruption” by the Remodista think tank. She serves on the Women’s Advisory Board of the Minnesota Vikings NFL team and is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago. She was named a top keynote speaker of 2020 by Real Leaders.

Brennan’s consumer research is the foundation for her books and consulting firm. Her first book, Why She Buys, was called “essential reading” by The Wall Street Journal. Her latest book, Winning Her Business, was nominated for the prestigious Porchlight Business Book of the Year. Both books are required reading at many college marketing and MBA programs.

Brennan has served as an instructor at Northwestern University’s Medill School graduate program in Integrated Marketing Communications, and as a guest lecturer at universities and business schools including the Kellogg School of Management at Northwestern University and the University of Notre Dame. A graduate of Texas A&M University, Brennan is based in Chicago. Read Less ^

Speaker Videos

Marketing and Selling to Women

Speech Topics

Winning Her Business: Transforming the Customer Experience to Grow Sales

Women are the world’s most powerful consumers and meeting their needs is key to succeeding in the modern economy. Just as we upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. What does a compelling customer experience look like to women? Find out when Bridget Brennan takes the stage. Based on years of research and her best-selling book, Winning Her Business, Bridget’s keynote program will inspire you with winning strategies and best practices for increasing sales, market share and emotional engagement. You’ll learn how women are driving changes in the marketplace that younger generations of all genders not only appreciate but also expect. Bridget’s insights will help you stay ahead of these changing expectations and increase your competitive edge. Your audience will gain ideas, best practices and “Monday Morning” strategies they can immediately apply to their own work. Importantly, they’ll learn why elevating the experience to meet women’s expectations makes every customer happy.

Why She Buys: The New Strategy for Marketing to the World’s Most Powerful Consumers

As society changes, so does the practice of marketing to women. Strategies that were viewed as contemporary only a few years ago may be viewed as patronizing today. Women are the engine of the consumer economy, driving 70-80% of all consumer spending. How well are you connecting with this crucial demographic? Read More >

In a thought-provoking program based on her acclaimed book, Why She Buys, which was called “essential reading” by The Wall Street Journal, Bridget educates audiences on the fast-changing world of female culture and its impact on brand preferences and buying patterns. Her stories give audiences the insights that help them evaluate marketing, branding, sales and product design through a powerful and inclusive new lens. Bridget’s mix of enduring principles and current trends provide the ideal roadmap for navigating our female-dominated economy. This program is also available for business-to-business audiences. Read Less ^

The Seven Deadly Sins of Selling to Women: Avoid the Mistakes Your Competitors are Making

Bridget Brennan, the world's leading expert on women consumers, reveals the common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right. Read More >

Avoid the classic mistakes and learn how to be best-in-class. Bridget will cover the big trends driving spending, best practices on how to engage women as customers and Monday morning strategies to implement immediately. Winning becomes a lot easier when you are the business that women choose, instead of your competitors. If your business is looking to take your team’s sales skills to the next level, this is the presentation for you. Read Less ^

Retail Trends & Insights: The New Rules of Customer Engagement

Learn how to raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of the most important retail demographic: women. Elevating the customer experience is opportunity number one, and it can be your most powerful competitive advantage. Read More >

In this highly practical and thought-provoking program, Bridget Brennan educates audiences with insights, stories and examples of how to leverage the brick-and-mortar "home court” advantage; how to move from transactional to holistic selling; and how to craft online strategies that capture women’s attention. Women’s buying patterns are changing fast. Bridget brings you the knowledge that helps you stay ahead. Read Less ^

Top 10 Consumer Trends

Women are a compass for a changing world. In this thought-provoking keynote program, audiences will learn how women are creating the future of buying for all generations - and all genders - in the marketplace. Bridget Brennan provides the insights, education and context for the major trends driving women consumers. Read More >

She distills the deeper meanings behind society’s cultural transformations, and helps your team apply this knowledge to marketing and sales efforts. From broad demographic changes to gender-culture evolution, Bridget offers techniques for breaking through the clutter, being more inclusive and staying relevant with the world's most powerful consumers. Read Less ^

The Female Factor: How Women’s Economic Power is Transforming the Global Consumer Economy

In an engaging program that’s ideal for women’s leadership conferences, Bridget Brennan reveals the extraordinary ways that women’s influence is re-shaping business as we know it. Celebrate the pride and progress of women and learn the power of an inclusive approach to engaging this crucial market. Women are the engine of the global consumer economy, driving 70-80% of consumer spending. This power and influence have an enormous impact on business and society in every part of the world. Read More >

Bridget’s examples of global marketing campaigns, new product designs and customer experience innovations leave audiences feeling inspired, empowered and ready to flex their economic muscle to change the world. Read Less ^

Books & Media

Books

Why She Buys

Hunting the Gatherers