Speaking to the World
Boston | Chicago | San Diego | Atlanta
CEO, Female Factor Corp. & Author, Why She Buys
Bridget Brennan is Founder & CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is the most sought-after expert on the women’s consumer market. Brennan helps many of the world’s biggest brands and businesses grow through an inclusive approach to marketing and sales. She addresses audiences all over the globe and has spoken on nearly every continent. Her insights help businesses see their marketing, sales and customer experience strategies through a powerful, new lens Read More >
Brennan is a long-time contributing writer for Forbes.com and was named a “Woman to Watch in Retail Disruption” by the Remodista think tank. She serves on the Women’s Advisory Board of the Minnesota Vikings NFL team and is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago. She was named a top keynote speaker of 2020 by Real Leaders.
Brennan’s consumer research is the foundation for her books and consulting firm. Her first book, Why She Buys, was called “essential reading” by The Wall Street Journal. Her latest book, Winning Her Business, was nominated for the prestigious Porchlight Business Book of the Year. Both books are required reading at many college marketing and MBA programs.
Brennan has served as an instructor at Northwestern University’s Medill School graduate program in Integrated Marketing Communications, and as a guest lecturer at universities and business schools including the Kellogg School of Management at Northwestern University and the University of Notre Dame. A graduate of Texas A&M University, Brennan is based in Chicago. Read Less ^
Marketing and Selling to Women
Women are the world’s most powerful consumers and meeting their needs is key to succeeding in the modern economy. Just as we upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. What does a compelling customer experience look like to women? Find out when Bridget Brennan takes the stage. Based on years of research and her best-selling book, Winning Her Business, Bridget’s keynote program will inspire you with winning strategies and best practices for increasing sales, market share and emotional engagement. You’ll learn how women are driving changes in the marketplace that younger generations of all genders not only appreciate but also expect. Bridget’s insights will help you stay ahead of these changing expectations and increase your competitive edge. Your audience will gain ideas, best practices and “Monday Morning” strategies they can immediately apply to their own work. Importantly, they’ll learn why elevating the experience to meet women’s expectations makes every customer happy.
As society changes, so does the practice of marketing to women. Strategies that were viewed as contemporary only a few years ago may be viewed as patronizing today. Women are the engine of the consumer economy, driving 70-80% of all consumer spending. How well are you connecting with this crucial demographic? Read More >
In a thought-provoking program based on her acclaimed book, Why She Buys, which was called “essential reading” by The Wall Street Journal, Bridget educates audiences on the fast-changing world of female culture and its impact on brand preferences and buying patterns. Her stories give audiences the insights that help them evaluate marketing, branding, sales and product design through a powerful and inclusive new lens. Bridget’s mix of enduring principles and current trends provide the ideal roadmap for navigating our female-dominated economy. This program is also available for business-to-business audiences. Read Less ^
Bridget Brennan, the world's leading expert on women consumers, reveals the common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right. Read More >
Avoid the classic mistakes and learn how to be best-in-class. Bridget will cover the big trends driving spending, best practices on how to engage women as customers and Monday morning strategies to implement immediately. Winning becomes a lot easier when you are the business that women choose, instead of your competitors. If your business is looking to take your team’s sales skills to the next level, this is the presentation for you. Read Less ^
Learn how to raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of the most important retail demographic: women. Elevating the customer experience is opportunity number one, and it can be your most powerful competitive advantage. Read More >
In this highly practical and thought-provoking program, Bridget Brennan educates audiences with insights, stories and examples of how to leverage the brick-and-mortar "home court” advantage; how to move from transactional to holistic selling; and how to craft online strategies that capture women’s attention. Women’s buying patterns are changing fast. Bridget brings you the knowledge that helps you stay ahead. Read Less ^
Women are a compass for a changing world. In this thought-provoking keynote program, audiences will learn how women are creating the future of buying for all generations - and all genders - in the marketplace. Bridget Brennan provides the insights, education and context for the major trends driving women consumers. Read More >
She distills the deeper meanings behind society’s cultural transformations, and helps your team apply this knowledge to marketing and sales efforts. From broad demographic changes to gender-culture evolution, Bridget offers techniques for breaking through the clutter, being more inclusive and staying relevant with the world's most powerful consumers. Read Less ^
In an engaging program that’s ideal for women’s leadership conferences, Bridget Brennan reveals the extraordinary ways that women’s influence is re-shaping business as we know it. Celebrate the pride and progress of women and learn the power of an inclusive approach to engaging this crucial market. Women are the engine of the global consumer economy, driving 70-80% of consumer spending. This power and influence have an enormous impact on business and society in every part of the world. Read More >
Bridget’s examples of global marketing campaigns, new product designs and customer experience innovations leave audiences feeling inspired, empowered and ready to flex their economic muscle to change the world. Read Less ^
"I invited Bridget to one of my European Senior Leadership Team Meetings in order to raise awareness on 'the most powerful consumer' and on 'the female factor,' and she had a tremendous impact. Bridget intervened right after a session on gender balance, and her presentation had an amplifying effect. Both the content and the delivery were just outstanding, and a call to action."
"Way more than a rock star - she is the whole rock band. Bridget is an outstanding speaker, high energy and engaging throughout her presentation. Bridget's messages are appealing for a variety of audiences. And she is cross-cultural—her message resonated strongly among Mexican audiences from Company Presidents to Top CGS CMO's."
"Bridget's presentation to the global golf industry at the 60th PGA Merchandise Show was a home run! She was able to connect in a unique way with our largely male audience, allowing them to better understand the power and trends within the women's demographic, gender differences and how to translate those into action at the golf facility level in order to gain more share of her wallet."
"I recently read Bridget’s book Why She Buys and I enjoyed the message so much that I felt compelled to invite her to speak to my team and she did not disappoint. I was delighted to discover that Bridget speaks as powerfully and persuasively as she writes. Her vast knowledge of the female consumer gave my team valuable insights that we were able to apply to our business immediately."
"Bridget earned the highest score we've ever had for a speaker, and most importantly, she brought a fresh, new voice to our industry. Her talk was compelling, insightful, and entertaining. She opened our industry's eyes to the importance of focusing on female consumers."
"Bridget was the highest-rated speaker at our conference and for good reason. She delivers outstanding results in a lively fashion. Bridget presented vital information to our members that both educated and explained how and why they need to alter their business model to attract more women to their business. A first-class experience!"
"Bridget Brennan was one of the best investments I’ve ever made as a conference manager. She didn’t just talk generally about marketing to women. but gave specific, actionable advice to our attendees on steps they could take immediately to do a better job. I couldn't be happier!"
"If you're looking for a corporate speaker who can raise your awareness, entertain, and capture the attention of a demanding, co-ed audience, then look no further than Bridget Brennan. She delivers the goods and leaves the audience in agreement with her message."
"If you are in need of a captivating and motivating speaker, I would highly recommend Bridget Brennan for any speaking engagement. She is high energy and engages the audience throughout her presentation. You will not only leave her presentation motivated to improve your relationship building skills, but ready for your business to THRIVE!"
"It can be challenging to find someone who can slip into the mindset of an indie bookseller and deliver a useful keynote, but Bridget Brennan did exactly that. She researched our market and delivered a rousing session on the mindset of female consumers. Attendees praised both her energy and her knowledge, and gave her stellar reviews across the board, asking us to bring Bridget back again for additional programming. I would highly recommend Bridget to anyone looking for a skilled and energetic speaker.”
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