CEO, Female Factor Corp. & Author, Why She Buys
Bridget Brennan is one of the world’s leading experts on how to deliver an inspiring, human-centered customer experience in the smartphone age. She is the author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business), which was called “essential reading” by The Wall Street Journal. Brennan is the Founder and CEO of the strategic consultancy, Female Factor and a contributing writer for Forbes.com and Paris Retail Week. Read More >
Marketing and Selling to Women
In this compelling Keynote Program, attendees will learn new strategies for thriving in a disruptive sales landscape. Bridget Brennan, author of Why She Buys: the New Strategy for Reaching the World’s Most Powerful Consumers and Forbes contributor on sales and marketing strategies, features new content focused on the human side of selling in a digital economy. Spoiler alert: the sales professional’s role has never mattered more. Read More >
Participants will Learn: Read Less ^
Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not, it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. In a lively presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), She provides a roadmap for businesses on how to evaluate sales, marketing, branding and product design from a female perspective.
The world is changing fast. Businesses need to stay current or risk getting left behind. How can you ensure that your business stays relevant with women consumers? In this enlightening presentation, Bridget Brennan distills the most important trends driving women consumers and offers techniques for breaking through the clutter. The trends covered in this presentation provide a critical roadmap for short and long-range planning.
In the era of ecommerce, every company is looking for a competitive advantage, and brick and mortar retailers are constantly challenged to deliver a customer experience that you can’t get online. In this engaging and practical speech, Bridget Brennan offers insights and techniques on creating a world-class in-store experience for women buyers.
No matter how many times a woman sees an ad, or how much research she’s conducted online, the critical purchasing moment often comes down to that "last three feet of the sale." This is when she’s standing in front of a shelf or talking directly to a salesperson, trying to decide what to buy. It’s in this moment that mistakes are frequently made and sales are lost. In a highly practical and thought-provoking presentation, Bridget Brennan educates sales teams (of both genders) on relationship-building skills that increase their ability to earn the trust, business and referrals of women buyers. Brennan approaches the subject with the philosophy that women are females first and customers second, and that understanding female culture sets the foundation for success in creating win-win customer relationships. This presentation is also available in a business-to-business module.
What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts.
Women are not only the world's most powerful consumers, they are also increasingly the decision-makers for businesses. This means sales executives are calling on women clients more than ever before, especially in industries that just a few decades ago were overwhelmingly male-dominated. In a highly practical and thought-provoking presentation, Bridget Brennan educates sales representatives and client service executives (of both genders) on relationship-building skills that increase their ability to earn the trust and business of women buyers. Brennan approaches the subject with the philosophy that women are females first and clients second, and that understanding female culture sets the foundation for success in creating win-win client relationships.
In their role as “Chief Purchasing Officers” of the home, women interact with customer-service personnel more than anyone else. Yet once a customer is secured, the relationship – in the form of proactive customer communication and loyalty – often fizzles. Rants about poor customer service fill conversations and online reviews. The fact that customer service is a consumer hot button makes it a major opportunity for differentiation. In this lively session, participants will learn how to implement customer-service policies and techniques that have strong appeal to women.
"I invited Bridget to one of my European Senior Leadership Team Meetings in order to raise awareness on 'the most powerful consumer' and on 'the female factor,' and she had a tremendous impact. Bridget intervened right after a session on gender balance, and her presentation had an amplifying effect. Both the content and the delivery were just outstanding, and a call to action."
"Way more than a rock star - she is the whole rock band. Bridget is an outstanding speaker, high energy and engaging throughout her presentation. Bridget's messages are appealing for a variety of audiences. And she is cross-cultural—her message resonated strongly among Mexican audiences from Company Presidents to Top CGS CMO's."
"Bridget's presentation to the global golf industry at the 60th PGA Merchandise Show was a home run! She was able to connect in a unique way with our largely male audience, allowing them to better understand the power and trends within the women's demographic, gender differences and how to translate those into action at the golf facility level in order to gain more share of her wallet."
"I recently read Bridget’s book Why She Buys and I enjoyed the message so much that I felt compelled to invite her to speak to my team and she did not disappoint. I was delighted to discover that Bridget speaks as powerfully and persuasively as she writes. Her vast knowledge of the female consumer gave my team valuable insights that we were able to apply to our business immediately."
"Bridget earned the highest score we've ever had for a speaker, and most importantly, she brought a fresh, new voice to our industry. Her talk was compelling, insightful, and entertaining. She opened our industry's eyes to the importance of focusing on female consumers."
"Bridget was the highest-rated speaker at our conference and for good reason. She delivers outstanding results in a lively fashion. Bridget presented vital information to our members that both educated and explained how and why they need to alter their business model to attract more women to their business. A first-class experience!"
"Bridget Brennan was one of the best investments I’ve ever made as a conference manager. She didn’t just talk generally about marketing to women. but gave specific, actionable advice to our attendees on steps they could take immediately to do a better job. I couldn't be happier!"
"If you're looking for a corporate speaker who can raise your awareness, entertain, and capture the attention of a demanding, co-ed audience, then look no further than Bridget Brennan. She delivers the goods and leaves the audience in agreement with her message."
"If you are in need of a captivating and motivating speaker, I would highly recommend Bridget Brennan for any speaking engagement. She is high energy and engages the audience throughout her presentation. You will not only leave her presentation motivated to improve your relationship building skills, but ready for your business to THRIVE!"
"It can be challenging to find someone who can slip into the mindset of an indie bookseller and deliver a useful keynote, but Bridget Brennan did exactly that. She researched our market and delivered a rousing session on the mindset of female consumers. Attendees praised both her energy and her knowledge, and gave her stellar reviews across the board, asking us to bring Bridget back again for additional programming. I would highly recommend Bridget to anyone looking for a skilled and energetic speaker.”