Former Chief Brand Officer Taco Bell, Strategic Advisor at Yum!, Founder of ExecutiveMoms.com
One of Forbes’ world’s most influential chief marketing executives, Marisa is known as a brand-building innovator, digital and social marketing pioneer and expert storyteller. Across her eclectic business career, she has orchestrated blockbuster product launches and unexpected cultural moments across industries ranging from beauty to fast food. At the same time, Marisa is nationally recognized leader and advocate for working mothers, since her founding of ExecutiveMoms.com in 2002, where she brought content and community to this important yet under-served audience of women and worked to reshape the cultural conversation around “executive moms.” Read More >
The Next $50 Billion and Brand Storytelling
Work It: Marisa Thalberg
2017 She Runs It Woman of the Year Award
Marisa Thalberg, Taco Bell, on The Next $50 Billion and Brand Storytelling
Few top executives have proven adept at moving as seamlessly as Marisa from luxury beauty to fast food, from consumer products to retail and from traditional media to the newest frontiers of digital. Marisa has translated those personal journeys into leadership lessons that everyone can find insightful and inspirational.
As one of the most influential and innovative marketing executives in the world (per Forbes and Business Insider), Marisa has transformed the marketing of big established brands from Estee Lauder to Taco Bell. From those experiences she has distilled key thoughts that cover vision, strategy and execution that can inspire both marketers and non-marketers alike about how to grow their brands and businesses.
As the founder of ExecutiveMoms, Marisa was building a social network for women, doing online research and curating content before any of those concepts were commonplace in our world. In so doing, she became passionate about debunking the many false ideas about working mothers that hold women (and organizations) back from embracing women who are both mothers and professionals in the most holistic and empowering ways. Marisa will share the biggest insights and most inspiring thoughts for working mothers (and all of us straddling work and life outside work) today.
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