Head of Global Branding at the De Beers Group & Former Director of Global Brand Development at LEGO
Sara Riis-Carstensen is the woman behind LEGO’s global brand success. During her time at LEGO, Sara transformed the toy brand into the most powerful brand in the World (recognized by ‘Brand Finance’). Sara is considered one of the world’s leading thought leaders for all things brand and marketing. She draws on experience from positions at LEGO, Carlsberg, Giorgio Armani, and De Beers. Read More >
In this keynote, Sara Riis-Carstensen explains how she build LEGO’s global brand strategy from scratch. She will reveal how she took LEGO on a transformational journey towards becoming the World’s most powerful brand.
In this keynote, Sara Riis-Carstensen reveals the secrets behind building global power brands and how brands can stay ahead of the game.
Some of the biggest disruptors of our time has a child-like mindset. In this keynote, Sara Riis-Carstensen explains how organisations can disrupt and transform by adapting the creative mindset of children.
The Danes are famously the happiest people in the world, and ‘hygge’ is a cornerstone of their way of life. In this keynote, Sara Riis-Carstensen explains about ‘hygge’ and how the concept can be applied in marketing.
Many brands fall in the trap of stereotyping women. In this keynote, Sara Riis-Carstensen explains how the representations and expectations of women are constantly evolving and how brands can transform their approach to female.
Happiness is a well-documented attribute of life in Denmark which often extends to the workplace. In this keynote, Sara Riis-Carstensen explains the key lessons for developing a Scandinavian management structure that fosters teamwork and productivity.
The visual identity of a brand is often underestimated by management. In this keynote, Sara Riis-Carstensen explains how some of the strongest global brands take a strategic approach to the brand visual identity and brand architecture.
Luxury brands are built on much more than exclusivity. In this keynote, Sara Riis-Carstensen explores best practices in luxury branding and provides guidance on how to build the future of luxury brands.
"Sara’s presentation gave me a glimpse into the best in-class brand strategy development. This was an excellent presentation that gave me a lot to think about in the way we approach brand building strategically and creatively."
"Sara helped us kick off the internal implementation of our corporate brand. She infused us with great energy and motivation. Thank you!"
"Sara is an inspiring and captivating speaker!"
"Building on her extensive knowledge about branding, Sara provided a wealth of real-life examples and stories, which all served as inspiration to consider branding in a new way."
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