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Sara  Riis-Carstensen

Sara Riis-Carstensen

Head of Global Branding at the De Beers Group and Former Director of Global Brand Development at LEGO


Sara is the creator of LEGO’s global brand strategy. She draws on experience from positions at De Beers, Carlsberg and Giorgio Armani and she arouses her audience with energy and excitement. Read More >

For the past seven years, Sara Riis-Carstensen was the Global Director of Brand Development at LEGO, responsible for driving the toy company’s successful brand across Europe, the US and Asia. When she began working for LEGO there was not a strategy or a dedicated department working on the brand thus she had to develop the global brand strategy from scratch.

Today you don’t have to look far to find one report or another declaring LEGO one of the most powerful brands in the world. Part of that is due to a dedicated brand strategy and a successful implementation across the organisation.

As Director of Global Brand Development, Sara managed to secure branding is strategically and creatively intertwined, and Brand Development now plays a key part of all core marketing processes. Further Sara has driven several iconic brand campaigns and brand activations across the World – many of these are award winning.

After seven years at LEGO, Sara recently joined the World’s leading diamond brand, De Beers as Head of Global Branding.

Sara lives in London and has previously worked with branding at Carlsberg and PR at Giorgio Armani. She holds an MSc in Marketing Communication & Management.

Sara arouses her audience with energy, excitement and passion for branding and marketing. Her style is inspiring, insightful and fast-paced – yet grounded in strong expert knowledge. Due to the nature of her work, Sara is used to engage diverse audiences ranging from top executives to local managers.

Sara has been a keynote speaker at public events and at private companies such as Burberry, Facebook, Coca-Cola, and many others. She is consistently ranked in the top 5% of all keynote speakers at the events she attends. Read Less ^

Speech Topics

Branding & Marketing

Visual Identity

Children as Consumers

Omni Channel

Connect with Sara Riis-Carstensen