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Phil  Lempert

Phil Lempert

Analyst, Author & Supermarket Guru


Phil Lempert can predict the future —and then help businesses and consumers understand it.  For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.  Known as The Supermarket Guru, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. Read More >

As one of America’s leading consumer trend-watchers and analysts, Lempert is recognized on television, radio and in print. He is the food trends editor and correspondent for The Today Show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products. He makes monthly appearances on  The View, and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country.

Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994.  The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year.  SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Lempert is a monthly columnist for Progressive Grocer magazine (writing the “Consumer Insight” column) and Gourmet Retailer magazine, and he blogs for iVillage.com and Today.MSNBC.com.  He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year.

For 13 years, Lempert has hosted a weekly, live call-in radio show, Before You Bite which most recently aired on Lime Radio (previously part of Sirius).  Podcasts of the program, which features discussions of the latest news in health, sustainability and food trends, are currently available on Lime.com.

In 2007, Lempert founded Phil’s Supermarket, the first supermarket to exist in the virtual world of Second Life.  Phil’s Supermarket features interactive product demonstrations, consumer focus groups, specialized recipes, expert chefs and detailed product information to allow consumers and businesses to better understand shopping and marketing options—in the virtual and real worlds.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. Read Less ^

Speech Topics

Shopping and Marketing Options: In Virtual & Real Worlds

This presentation presents the current state of Bricks & Mortars and all aspects of eCommerce including an in-depth look at Amazon (including Whole Foods, Jet.com, Sipt/Target, Instacart and regional upstarts including Thrive, Good Eggs, Milk & Eggs, etc.)

Understanding the Future: Consumer Trends, Educated Purchasing & Marketing Decisions

This presentation goes in-depth by generation (from Ge Z to Seniors) and compares and contrasts how they make their purchases and what tools they use to make their decisions - both now and in the future as we highlight emerging technologies that will enable each generation to have a more frictionless and personalized shopping experience

Understanding Food, Health, Lifestyle, & Shopping

This presentation is a very general overview of what consumers are buying, how and where they are buying.