John Brandt to Release New Book: "Nincompoopery: Why Your Customers Hate You - and How to Fix It"
27 Jun 2019
CEO of The MPI Group and former editor-in-chief of IndustryWeek, APB speaker John Brandt will release Nincompoopery: Why Your Customers Hate You – and How to Fix It on July 16. In Nincompoopery, Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Using research from thousands of companies, Brandt creates a blueprint for success by sharing how leaders can kill “corporate stupidity,” which is what prevents organizations from getting the value that it and its customers deserve. Says Brandt: “Ill-planned, outdated or ludicrous organizational structures can turn even the most eager employee into a nincompoop—or at least force him or her to seem like one.”
Drawing from his years of management experience and thorough research, Brandt—one of today's leading business speakers—discusses everything from leadership and management to technology and prioritizing customer value.