John Brandt to Release New Book: "Nincompoopery: Why Your Customers Hate You - and How to Fix It"
27 Jun 2019
CEO of The MPI Group and former editor-in-chief of IndustryWeek, APB speaker John Brandt will release Nincompoopery: Why Your Customers Hate You – and How to Fix It on July 16. In Nincompoopery, Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Using research from thousands of companies, Brandt creates a blueprint for success by sharing how leaders can kill “corporate stupidity,” which is what prevents organizations from getting the value that it and its customers deserve. Says Brandt: “Ill-planned, outdated or ludicrous organizational structures can turn even the most eager employee into a nincompoop—or at least force him or her to seem like one.”
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Drawing from his years of management experience and thorough research, Brandt—one of today's leading business speakers—discusses everything from leadership and management to technology and prioritizing customer value.