Co-Founder of Scripps Networks Interactive & Former Chief Operating Officer, HGTV
To Susan Packard, gamesmanship is serious business. The ability to smartly strategize career advancement and success, is absolutely crucial for any professional. However, to achieve this, as well as an all-around more harmonious and efficient office, we need to listen to the forward thinkers of today and tomorrow, like author, innovator, and branding expert, Susan Packard. In February 2015, Packard’s book entitled New Rules of the Game was released, a smart business guide that reveals how to use strategic gamesmanship to succeed in corporate America. It also provides insights, tips, and direction to women in business, based on experiences from her own 30 year career, along with a dozen other prominent executives. What makes this book different is that Packard advocates for a revolutionary new perspective which she calls gamesmanship, an extremely effective angle, used to reach the next level in the “corporate game” – a game anyone can play. Read More >
TEDTalk: Whose Am I?
Thinking Outside the Box
Young Entrepreneurs Dinner
In this brand new presentation, Susan reveals the findings from her new book, New Rules of the Game: 10 Strategies for Women in the Workplace which provides insights, tips and direction to women in business, based on experiences from Susan's own 30 year career, along with a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls “gamesmanship" – a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness. Read More >
These strategies are seen in the gaming and sports worlds and often among men, but women can utilize these skills as well to learn to compete outwardly instead of inwardly, provide the necessary tools and techniques to succeed at work by thinking tactically, step up with more grit to get the next win, and level the playing field by understanding how male colleagues think and win at work, and add excitement to their careers. The information within New Rules of the Game will become a handbook, and playbook, for the future of women in business. The message is to think like a winner and act like an athlete, but at the same time don’t be afraid to use a little humor in the workplace.
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business, which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate — and execute — game changing ideas.
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas, such as team structure, having a sense of mission and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization, and Packard shares what employers must do to create a workplace that can become the envy of any industry.
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
HGTV took a big idea – a cable television network devoted to all things home – into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.
"Thank you! The feedback from the event has been nothing but positive which means so much to us. We appreciate the wisdom, advice, and time that you shared with our group."
"Susan Packard is the speaker you always look for, but rarely find. She is articulate, dynamic and powerful, yet incredibly down-to-earth and approachable. She has a track record as a proven and powerful leader. She brings a keen mind and intellectual curiosity to her continuing studies of leadership. She informed us, entertained us, and challenged us. She took the time and made the effort to perfectly tailor her presentation to the executives and professionals in the audience. Our audience was so impressed by her presentation that we invited her back to return as our keynote speaker at our Annual Symposium, and once again she received rave reviews. Susan delivers a message that is stimulating, inspiring and practical, with numerous “takeaways” that the audience can use to improve their effectiveness as leaders in their own organizations. I wish I could find more “Susan Packards” for every symposium."
"She’s a very special blend of passion, intellect, creativity and character. I can’t think of a better role model for women in business or, better yet, for men who should be emulating some of her very special qualities as a leader."
"Great motivational speaker – makes you want to go and get to work!"
"I had the great pleasure of hosting an executive women’s roundtable with Susan Packard. Susan shared her experiences of being a senior female executive in an open, insightful way. I received fabulous feedback from participants about Susan’s contribution for many weeks after the event. I hope to have the opportunity again soon to work with Susan."
"Susan is an engaging and dynamic leader who provides an insightful perspective for women in business."
"Thank you Susan, it was a pleasure to meet you! I heard wonderful things about your presentation. The concepts really resonated with our audience."
"It was quite a night! Susan was just FABULOUS! We had a packed room and sold more than 700 tickets to the event. Susan was so authentic and down to earth—everyone loved her sense of humor and she was totally engaging. She did her homework. She took the time to learn about WELD, who would be in the audience and what desired outcomes WELD wanted for this event. She was genuinely interested in our mission and what we did. She provided actionable steps people could implement in their leadership of teams and in their pursuit of greater innovation. We also loved the variety of media that she used—the film clips were awesome!
Susan was so likeable and approachable—during all parts of a very long day, she made it a point to connect with a variety of people in the receptions and at the lunch. Many, many people felt that this was the best keynote ever for WELD, and we’ve been doing them for about 11 years now. It clearly was the biggest!
We could go on and on! Please let Susan know that she has a huge fan club out here in Columbus. Thanks for your support and responsiveness during this process!"